We're a full-service marketing agency built exclusively for optometry practices. From SEO and Google Ads to AI receptionists and 5-star reviews — we deliver booked appointments, not just clicks.
Trusted by 300+ optometry practices across the US
+247%
Avg. New Patient Calls
4.9★
Avg. Google Rating Achieved
Stand Out in This Competitive Marketplace
Don’t take our word for it. Here’s what business owners say after working with Pixels360.
New Leads
Online Leads
“ Our experience with Pixels 360 has been top-notch! They have helped us in making website blazing fast, adding content according to our requirment and help with SEO rankings.
Organic SEO Traffic
Goal Completions
“ We migrated from Boring CMS to Shopify. Pixels 360 made sure migration is on point with customer data, orders etc in place.
Search Traffic
Website Traffic
“ Pixels 360 is my go-to developer team for setting up server, building websites for me and my clients.
For Modern Optometry Practices
Generic marketing agencies treat optometrists like every other client. We don't. Every campaign, page, and ad we build is engineered around how patients actually choose a optometrist.
Built For Optometrists
One specialized partner. Six powerful services. All designed around how modern patients find, choose, and book optometry appointments.
Rank #1 on Google for searches like 'dentist near me', 'invisalign', and 'dental implants' in your city.
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High-intent Google and Facebook ads engineered for booked appointments — not vanity clicks.
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Mobile-first, HIPAA-aware websites built to convert visitors into booked patients in under 60 seconds.
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Instagram, TikTok, and Facebook content that builds trust and drives high-value specialty and LASIK cases.
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Automated review generation and reputation monitoring to grow your 5-star Google presence.
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AI voice agents and chatbots that answer calls, qualify patients, and book appointments 24/7.
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300+
Dental Practices Served
$48M+
Patient Revenue Generated
92%
Client Retention Rate
12 yrs
Optometry Marketing Experience
Our Proven Process
No mystery, no fluff. Our 4-step onboarding gets your practice growing fast — without you lifting a finger.
01
We analyze your current marketing, competitors, and patient acquisition costs to find the biggest opportunities
02
You receive a tailored strategy with patient targets, channel mix, and a 90-day roadmap.
03
Our optometry team builds your campaigns, website tweaks, and AI systems — all live within 14 days.
04
Monthly reporting, weekly optimization, and a dedicated account manager who knows optometry.
From Real Optometrists
"We went from 14 new patients a month to over 60 in our first quarter. The Google Ads alone paid for itself in the first 3 weeks."
Dr. Marcus Chen
Owner, Clear Vision Eye Care, Austin TX
"Their AI receptionist books patients while we sleep. We literally wake up to a full schedule. It's been a game-changer for our small team."
Dr. Priya Patel
Lead Optometrist, Lakeview Family Optometristry
"Pixels 360 actually understands optometry. They speak my language — LASIK conversions, annual exam recall, the works. Best agency we've ever worked with."
Dr. James Rodriguez
Founder, Coastal Eye Care
Optometry Marketing Packages
Transparent monthly pricing built for solo practitioners, multi-op practices, and growing DSOs. No long contracts.
For new or solo practices
$1,499
/moMost Popular
Most-picked by growing practices
$2,999
/moFor multi-location & DSOs
$5,499
/moCustom packages available. All plans include monthly reporting and a dedicated optometry account manager.
Practice Success Stories
Austin, TX • Comprehensive + Specialty
Challenge
Brand new practice with zero patient flow and no online presence beyond a basic website.
Result
Hit 60+ new patients/month within 90 days, ranked top 3 for 'optometrist Austin'.
+428%
New Patient Calls
$4.20
Cost Per Booked Patient
Miami, FL • LASIK & Specialty
Challenge
High ad spend on Google but very few qualifying for $3K+ LASIK consultations.
Result
ROAS jumped from 1.8x to 6.4x after rebuilding funnel for premium LASIK patients.
6.4x
Return on Ad Spend
+212%
LASIK Consults Booked
FAQs
Yes. Pixels 360 Eyecare is a fully specialized division. Our team understands optometry terminology, insurance, case acceptance, annual exam recall, and the regulatory requirements unique to optometry.
Google Ads typically generate booked appointments within the first 7–14 days. SEO results compound over 3–6 months. Most practices see meaningful patient flow within the first 30 days.
No. All our packages are month-to-month with a 30-day notice. We earn your business every month through results — not contracts.
We honor exclusivity within a 5-mile radius for active SEO and Google Ads clients. Your zip code is yours.
Most thriving practices invest 5–8% of gross collections in marketing. We help you start where you're comfortable and scale as ROI proves itself.
Absolutely. Our Scale package is purpose-built for multi-location optometry groups, with location-specific SEO, ad campaigns, and consolidated reporting.
Ask one question: can they show you booked appointments tied to their work — not just clicks, impressions, or keyword rankings? Screenshots of rankings are not enough. A real optometry marketing agency connects every campaign to actual new patient calls and confirmed bookings. If your agency reports vanity metrics without tying them to patients in your practice, you're paying for optics, not growth. Ask for a report showing booked appointments per channel before signing anything.
A comprehensive optometry marketing retainer should include: Google Business Profile weekly posts and Q&A management, treatment-page SEO optimization, paid ad weekly bid adjustments and A/B testing, automated post-visit review requests, social media content publishing (minimum 12 posts/month), and a report showing booked appointments attributed per channel — not just clicks or impressions. If your agency can't show you which activity generated which patient, demand it.
Most growing optometry practices invest 5–8% of gross collections in marketing. In dollar terms: $1,500–$3,000/month covers SEO and reputation management for a single-location practice. $3,000–$6,000/month adds Google Ads management. $6,000–$10,000+/month covers full-service (SEO + PPC + social + AI + reputation). The ratio that matters most: your actual ad spend should always exceed your management fee — paying $5,000/year in management on $1,000/year in ads benefits the agency, not your practice.
Optometry marketing typically costs $1,500–$5,000 per month depending on services and market size. A full-service package covering SEO, Google Ads, and social media generally runs $3,000–$5,000 monthly. Results depend on local competition, practice size, and growth goals — a solo practice in a small market needs a different investment than a multi-location group. At Pixels360, we build custom packages scoped to your specific patient acquisition targets.
The most effective patient acquisition channels for optometry in 2025 are Google search (SEO and Google Ads) and Google Business Profile optimization — capturing patients actively searching for an eye doctor near them. Social media and reputation management support retention and referrals. The right mix depends on your current online visibility, budget, and whether you’re building a new practice or scaling an established one.
A comprehensive monthly retainer should include keyword tracking and content updates for SEO, Google Business Profile management, review generation outreach, monthly performance reporting, and bi-weekly communication from your account manager. Watch for agencies bundling vague deliverables like ‘ongoing optimization’ without specific outputs — you should know exactly what work is done each month. At Pixels360, every retainer includes a documented monthly work log.
Optometry marketing runs on three foundations: Google Business Profile optimization (reviews, photos, Q&A updated monthly), local SEO targeting 'optometrist near me' and 'eye exam [city],' and a review generation system. Add condition-specific pages (dry eye, contact lenses, myopia management) to capture patients searching for specialty services. Optical retail practices benefit from Instagram and Facebook for frame and lens promotions. New practices launching: Google Ads while SEO builds (6-12 months). Established practices: SEO compounds — invest early, costs less per patient over time.
Most optometry practices spend $1,000-$3,000 per month on digital marketing. Single-location general practices in mid-size markets typically start at $1,200-$1,800 for SEO plus GBP management. Practices adding optical retail, specialty services (dry eye clinic, myopia management), or Google Ads run $2,500-$4,000. A common benchmark: 5-8% of gross revenue allocated to marketing. Practices with a strong referral base and dominant local reviews can maintain position at lower spend; competitive urban markets require higher ongoing investment.
Book a free 30-minute strategy call. We'll audit your current marketing and show you exactly where the new-patient leaks are — even if you don't hire us.
Prefer to talk now?
We'll send a custom growth plan within 24 hours.
No pressure. No spam. Just real strategy.
