Industry: Estate Planning / Wealth Preservation

A regional tax resolution and IRS defense firm partnered with Pixels360 to replace unstable paid advertising with a long-term organic growth system. The goal was to lower acquisition costs, improve lead quality, and scale visibility across multiple states without violating legal advertising compliance.

Within 9 months, the firm transitioned from ad-heavy traffic to a predictable SEO-driven pipeline.

1700
+

Estate planning inquiries generated

70
+

Trust & probate pages optimized

2
x

Increase in consultation bookings

The Challenge

Key obstacles included:

  • Informational blog content that didn’t convert
  • No clear service hierarchy on the website
  • Weak local SEO signals for estate planning searches
  • Low engagement from high-net-worth prospects
  • Inconsistent messaging across trust services

They needed a refined, credibility-first approach aligned with how clients choose estate attorneys.

What did
Pixels360 Implemented

🏛 Authority-Driven Legal Content

We rebuilt the firm’s content strategy around:

  • Revocable & irrevocable trusts
  • Estate tax minimization
  • Probate avoidance strategies
  • Asset protection planning
  • Family wealth preservation

Each page emphasized:

  • Legal clarity over marketing hype
  • Jurisdiction-aware language
  • Trust-building structure and tone

🧭 Local Search Optimization

We strengthened local visibility by:

  • Optimizing Google Business Profile signals
  • Building location-specific service pages
  • Enhancing internal linking by estate topic
  • Improving review and trust signals

📊 Consultation Funnel Optimization

We redesigned consultation flows to:

  • Educate before asking for contact
  • Reduce friction in booking
  • Capture intent-based data
  • Improve follow-through rates

Results Delivered

Tools & Platforms Used

SEO Content Clustering
Structured Data for Legal Services
Analytics & Call Tracking
CRM Integration

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[davos_calendar unit="3.5" months="24"]
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[davos_calendar unit="studio" months="24"]