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Project goal

Background:

In a highly competitive ecommerce landscape, our client, Tyler , approached us with an ambitious goal – to establish a new ecommerce store from scratch and generate substantial revenue within a short span of time. The client had a unique product offering and was committed to delivering exceptional quality, but their website lacked visibility in search engine results. Our challenge was to leverage SEO strategies to propel their online presence and drive organic traffic that would convert into sales.

Solution :

Client: Tyler Ralph
Industry: Ecommerce
Duration: 24 Months

Objective: Increase organic visibility of the ecommerce store in search engine results. Drive targeted organic traffic to the website. Achieve significant revenue growth within 24 months.

Strategy: Comprehensive Keyword Research: We initiated the project by conducting thorough keyword research to identify high-potential keywords related to the client’s product range. We focused on both short-tail and long-tail keywords to target various stages of the customer buying journey.

Website Optimization: We performed a comprehensive on-page SEO audit and optimized the website’s technical aspects, including meta tags, URLs, header tags, and internal linking structure. We ensured that the website was user-friendly, fast-loading, and mobile-responsive to provide an optimal user experience.

High-Quality Content Creation: Leveraging our findings from keyword research, we developed a content strategy that included creating informative and engaging blog posts, product descriptions, and category pages. Each piece of content was optimized to rank for specific keywords while providing valuable information to potential customers.

Link Building Campaign: Recognizing the importance of off-page SEO, we implemented a robust link-building campaign to enhance the website’s authority and credibility. We secured high-quality backlinks from relevant and authoritative websites, boosting the client’s online reputation.

Local SEO Optimization: To capture local customers, we optimized the ecommerce store for local search by creating and optimizing Google My Business listings, optimizing local landing pages, and managing online reviews and ratings.

Regular Performance Tracking: We continuously monitored the website’s performance using a variety of SEO tools. Regular audits allowed us to identify areas of improvement and adjust our strategies accordingly.

Results:

Organic Traffic Growth:
Over the 24-month period, the website’s organic traffic witnessed a remarkable growth of X%. This surge was primarily attributed to improved search engine rankings across targeted keywords.

Revenue Breakthrough: The most significant achievement of this campaign was the transformation of a new ecommerce store into a revenue powerhouse. The client’s sales revenue surpassed the million-euro mark, exceeding their initial expectations.

Keyword Dominance: The website achieved top rankings for a majority of the targeted keywords, solidifying its position as an industry leader and attracting highly relevant traffic.

Link Profile Enhancement: Our link-building efforts resulted in a diverse and authoritative link profile, contributing to improved domain authority and search engine rankings.

Local Presence: Local SEO optimizations helped the client tap into their local market, attracting nearby customers and further fueling revenue growth.

Conclusion: Through a comprehensive and strategic SEO approach, we successfully propelled a new ecommerce store, Tyler , from obscurity to prominence in the digital marketplace. Our efforts resulted in over a million euros in sales within a span of 24 months, showcasing the significant impact of tailored SEO strategies on online success. The case of Tyler serves as a testament to the potency of effective SEO techniques in generating substantial revenue growth and establishing a dominant online presence.